In today’s multicultural context, data and trend interpretation is often dominated by Western perspectives. As Australia face significant demographic shifts, it’s important more than ever to embrace intersectionality and reflect the rich tapestry of the population. These writings hope to bring an Asian perspective to the table.

About

Who am I?

Made in Bangladesh, grown in Iran, packaged in New Zealand, shipped to Singapore, and imported by Australia, I blend Asian and Western perspectives in how I experience the world. I draw from both my lived experiences and professional background in consumer insights and foresights across APAC and ANZ markets. My writing here aims to challenge conventional narratives of trends and insights to provide cultural inclusivity that benefits all.

Anika Nafis