The Asian Agenda

In today’s multicultural context, data and trend interpretation is often dominated by Western perspectives. As Australia face significant demographic shifts, it’s important more than ever to embrace intersectionality and reflect the rich tapestry of the population. These writings hope to bring an Asian perspective to the table.

Trends

  • Third Culture vs Fusion

    Fusion is often mislabelled as ‘third culture’ diluting its essence and the lived experiences of people. True third culture simultaneously integrates layers of multiple cultures to create timeless icons of identity. Embracing third culture can give rise to products that truly contemporise categories and reflect the cultural melting pot of Australia.

    missgreenfairy

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    Third Culture vs Fusion

  • Capitalising On Trendy Asia

    To authentically embrace Asian trends, we must move beyond superficial adoption and thoughtfully integrate diverse cultures into contemporary Australia. This means celebrating Asian cultures fully and meaningfully as a part of Australian life rather than cherry-picking elements for profit or making the audience of a product or service feel like cultural tourists.

    missgreenfairy

    Capitalising On Trendy Asia